Harty readings, p115-167

• Many writers write in such a way that their benefit is mentioned, but not their readers. Letters should be reader-oriented, not writer-oriented. 
• To deliver bad news, use the Thanks, Sorry, Because, Sorry format. Begin with a positive statement, continue with the reasons for the bad news, present the bad news but state it in a positive fashion, end on a positive note, like an expression of appreciation.
• Memos should be short and understandable, but not brusque.
• We should write the way we talk. Use conversational phrases like later instead of "at a later date," or We'll let you know instead of "We shall advise you accordingly."
• In corporate communications, use bottom-line reporting. Its more efficient for people to spend less time reading, therefore less money wasted.
• To present a professional image, use active not passive voice. Active language is energetic and clear, while passive language weakens your writing and can confuse readers.
• Use plain English, people skip over e-mails that are hard to read
• Use pronouns correctly to avoid looking sloppy
• Make sure your writing is grammatically correct