- Tables are useful for showing large numbers of specific, related data in brief space.
- When you reprint a preexisting image, you must acknowledge who you're borrowing from
- Line graphs show the relationship between two or more sets of figures
- Bar graphs show different types of information during different periods of time
- Picture graphs are popular in presentations because they add an element of entertainment to the data
- Drawings are good when you need to focus on details or relationships that a photograph cannot capture
- Flowcharts show the stages of a process from beginning to end
- Maps can be used to show the specific geographic features of an area or to show geographical distribution
PERSUASION....
- Consider whether your views will make problems for readers-- if your views are bad news for readers, report them with tact and put yourself in the readers' shoes
- Don't offer new ideas for change until your readers are prepared for them
- Your credibility with readers affects your strategy- given credibility can result from your position in an organization, acquired credibility is earned by thoughts and facts in the written message
- if your audience disagrees or is uncertain about your ideas, present both sides of the argument
- make your recommendation or opinion clear
- Put strongest points last if audience is very interested, first if not so much
- Don't count on changing attitudes by offering information alone
- testimonials are most persuasive when drawn from people with whom readers associate with
- be wary of using extreme claims and facts
- tailor your presentation to the reasons for readers attitudes if you know them
- never mention other people without considering their possible effect on the reader
PROPOSALS....
- approach writing a proposal as a problem-solving activity
- regard your audience as skeptical readers
- research your proposal carefully
- prove that your proposal is workable
- be sure it is financially realistic
- package your proposal attractively
STYLE.....
- style illustrates your clear-headedness, your emphasis on quality, and your willingness to communicate and work with your readers
- write plain sentences to instruct the readers about a situation or process
- plain sentence- the subject should be what the sentence is about, make the doer the subject, state the action in the verb, put subject early in sentence
- given/new method- every sentence should contain something the readers already know and something new that the readers do not know
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